What is it about?
The main aim of this project is to re-engage us with the things we observe every day. To question our perception of what we see and who we are. When we were kids we use to see amazing things. We saw the world differently.
This project asks us to go back to that and show everyone how we perceive the world and how we think the world perceives us. My father suffered from Parkinson’s disease for many years before he passed away. During his final years he developed Parkinson’s dementia, he began seeing things which were not visible to us, yet they were so real to him, not only could he see these things, he could smell them, even touch and feel them.
This made me question what our concepts of reality are and what we choose to actually see.
How real are they?
A RE:Imagined world
Observing the world around me I began to see a different reality which existed.
Flowers start blooming from street lamps…
Buildings transformed into giant robots…
Battles rage on our rooftops…
& wishes began to come true.
Who started this?
I am a designer & artist born and bred in Tooting, South London. I have worked across many iconic brands for the BBC throughout my career, such as Sherlock, Luther, Top Gear, Davina and Doctor Who.
In late 2012 I started the What I See When I Look At project, inspired by my father’s battle with Parkinson’s Dementia.
The showcase event for the project is the annual RE:imagined Art Show. It asks emerging artists to RE:Imagine the images created by me, and see where they exist in their own worlds and express what they become. So far there have been two shows, one in 2016 & 2017, with a new show planned for 2018 and 2019.